With the key role that the World Wide Web takes in the lives of millions of people nowadays, user experience (UX) counts for every little thing. Gone are the days of simply enduring a terrible website. In today’s competitive online world, if a user doesn’t get what he wants from a website, he’ll effortlessly pull the plug on it. More than ever, websites that promote area- specific user experience (ex. Chicago UX) need to be sleek and faultless.

Consumers buying online think nothing of taking their business anywhere else. Using the internet, brand loyalty is hard to get a hold of because just the slightest flaw in the website’s UX can easily drive shoppers away.

Online user experience must be among the top priorities of every internet marketer. Online users expect a flawless experience when checking out any website not only on their computer but also on their handheld gadgets. This means cross-channel regularity is vital.

To guarantee a positive user experience and boost the conversion rate and the sales of the site, a website must be created for the absolute best experience whatever channel the visitors are using. Buyers now expect businesses to give a functional experience across all platforms. There are three key components to take into account with regards to creating a cross-channel user experience. These are:

• Consistency

A website’s prospective client must be able to shift from one platform to another, like from a buyer’s laptop to his smartphone, for instance. This has to be done without the need to relearn the ins and outs of the website. Online users crave for convenience. They rarely want to constantly master new systems. Regularity and consistency throughout the visual design, communications and content help online users to move between platforms with ease.

• Availability

The site’s clients must be able to carry out all steps no matter what channel they’re using to access the website. While the mobile site must be optimized for the device and as a result fairly trimmed down, the website must not be constrained and should not provide less functionality.

• Continuity

Preferably, the website must offer the ability to carry out an action throughout multiple channels. For instance, if a buyer places a merchandise in the basket while accessing the site on his smartphone, that same product must still be in the cart if he decides to log in using his laptop to complete the purchase.

Website designers must also consider the checkout time, the checkout process and most importantly, the measurement of the customers’ online experience. The brand does not just need to have a strong online presence across the board, but also needs to calculate the reaction of the customers. Working with analytics, it’s possible to evaluate the time people are investing in the site, how they are navigating from page to page, and what degree of conversion is there.

Repeat purchases must also be evaluated, which is something many businesses neglect. Failing to review these figures will affect loyalty as the brand puts too much focus on bringing in new clients and not enough emphasis on keeping the existing shoppers and the business they already give.