A website that doesn’t show up on the first page of various search engine results is losing a lot of potential revenue. The company’s target market may not even know the brand exists. A competitive search engine visibility is essential in improving a brand’s website. In return, the exposure local SEO brings can elevate brand awareness and better […]
Designing for web user experience (UX) has a lot more to it than just making a website operational. Usability is important because it enables users to quickly achieve whatever it is they need from the website. A well-designed site must provide a balance between direct usability and good user experience. The website must not just look good, it […]
Businesses of all sizes are continuously learning the value of online marketing, particularly with regards to search engines. Today, online users are likely to end up on a website through a search result than by heading directly to it. According to a recent study, 81% of users come across their desired online destination using a search engine. Search […]
Contrary to what others believe, Search Engine Optimization is not dead. Experts just qualify it now as a technique that has changed so considerably. These days, marketers must figure out how to use it less as a promotional strategy, and more as a branding technique. If nothing else, the drastic changes in local SEO make the tool more […]